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Change is Hard, Embrace It
How do you find success growing a production company for almost 20 years? Buy an Arm Car, Fire Your Biggest Client, and Write a Manifesto.
James Keblas
Mar 192 min read

Clients Are People, Not Brands
Selling ads and marketing assets for massive corporations can feel soul-sucking if that’s all you see. But brands don’t hire you. People do.
James Keblas
Mar 131 min read

Is $100k in the Ballpark?
A trick to unlocking the client's budget.
James Keblas
Mar 51 min read

Showing Your Expertise
See how to talk about your expertise in a way that serves the client first.
James Keblas
Feb 211 min read


How To Think Like An Agency
Learn how to shift your mindset from “What are we making?” to “What are we saying?”
James Keblas
Feb 112 min read


How to Sell Like an Expert with Blair Enns
Learn how to close deals with higher budgets and hit the goals your client is trying to achieve.
James Keblas
Jan 142 min read

![[client side conversation] How To Win Business With Kevin Knutson](https://static.wixstatic.com/media/ed1c18_179f783e53234866aff72381c741532a~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/ed1c18_179f783e53234866aff72381c741532a~mv2.webp)
[client side conversation] How To Win Business With Kevin Knutson
Get an insider’s perspective on winning the client-side game in this conversation with industry leader, Kevin Knutson.
James Keblas
Dec 13, 20242 min read

Anyone Can Make Bold Claims—But Can You Back Them Up?
Don’t just say it—show it. That’s how you cut through the noise and build real credibility.
James Keblas
Nov 27, 20241 min read


Build Your Production Company to Sell
Amy Balliett leads this information-packed crash course to getting acquired, with all the steps to make your company irresistible to buyers.
James Keblas
Nov 12, 20242 min read

Think Of Account Management As Offense, Not Defense.
Learn how to elevate account management with your clients from Rob Meyers at Versus, a NYC-based creative production studio.
James Keblas
Oct 8, 20242 min read

How To Do Film Production at Scale
Learn what it takes to run a production company that cranks out over a hundred video campaigns a year.
James Keblas
Sep 23, 20242 min read

What's Your Media Buy?
Here are 10 reasons you might ask your clients “What’s Your Media Buy?”
James Keblas
Sep 4, 20242 min read

Mastering Sales Trips
Discover practical advice on preparing for sales trips, building genuine relationships, and avoiding common pitfalls.
James Keblas
Aug 6, 20241 min read

Don't Ask Sales To Do the Work of Marketing
Improve your company's sales performance by hiring a marketing person.
James Keblas
Jul 17, 20242 min read


Landing Professional Sports Clients
Learn how the production company, Diamond View, has found success specializing in sports marketing.
James Keblas
Jul 9, 20242 min read

Expanding Abroad with Ryan McGuire of Cutters Studios Tokyo
Discover how market forces might prompt you to evolve your business in unexpected and profitable ways.
James Keblas
Jun 11, 20242 min read

Just Stop Talking
Set your brain to listen more than you talk.
James Keblas
Jun 1, 20241 min read


A Case-Study in Proactive Sales with Aaron Straight
Advice for pitching an unsolicited idea to a client.
James Keblas
May 14, 20242 min read

Building Your Reputation With Ad Agencies
As you look to diversify your client base, you’re probably thinking about landing jobs from advertising agencies. Here's a strategy.
James Keblas
Apr 25, 20242 min read

Should You Hire a Sales Rep?
Hear from a seasoned sales rep with a treasure trove of insights.
James Keblas
Apr 9, 20242 min read
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