Have you ever pitched an unsolicited idea to a client? Some call it “proactive sales,” “demand generation,” or “market development.” Regardless of what you call it, it’s what happens when the idea for a project doesn’t start with a client reaching out but rather with you reaching forward.
Dive into this innovative—and risky—sales approach with Aaron Straight♥️🎥, founder of the film studio SOULCRAFT ALLSTARS, on my newest podcast episode of Crossing the Axis.
Aaron has built a remarkable track record by uncovering untapped opportunities before they are even visible to the client.
Using the recent success of the Nick Offerman-narrated "Western Flyer" campaign as a case study, Aaron shares how he identifies problems worth solving and aligns those problems with people who could benefit from having them solved.
While Aaron provides plenty of practical advice for his method, our conversation went much deeper than just sales. This episode started with the hope of achieving a practical goal, but what Aaron delivered far exceeded my expectations and revealed the shortcomings of my questions.
Aaron’s deep perspective on the bigger idea of solving problems through storytelling might sound trite, but hearing Aaron discuss his experience and methodology for addressing challenges through storytelling is truly inspiring. His approach goes beyond clichés and demonstrates how storytelling can address problems in very unique and effective ways.
Through patient trust-building, listening, and demonstrating excellence in the craft, Aaron shares how he develops clients along for opportunities to meet their goals in ways they never imagined.
While this approach might seem like it only fits with purpose-driven work in the field of corporate social responsibility, you’ll be surprised how well it converts to selling just about any product or service.
I highly recommend listening to this episode to learn how to look at every opportunity through a human-centric perspective instead of a market segment and to hear Aaron's vision for connecting everything on a basic human level through storytelling.
Not only will you find direction in your journey as a business owner, but you may also discover new clients with shared goals and values.
Comments