If you want to have some real talk about effective Biz Dev, then I recommend having a conversation with Anne Milan Alo. She is a wealth of information from years of marketing experience. She is no-nonsense and she is generous with insights for agencies seeking new clients.
If you don’t know Anne well enough to give her a call, then a good alternative is to listen to the newest podcast episode of Crossing the Axis.
In my conversation with Anne, she candidly opens up about the dos and don'ts for companies seeking to catch her eye, offering an invaluable client-side perspective.
📣For example…
Anne advocates for a "make me smarter" outreach approach, where you highlight how your agency’s methods align with or challenge current industry trends. She recommends sharing what's hot in marketing and how you leverage these trends, or conversely, describe how your unique strategies defy them.
Go one step beyond 🎵
Merely presenting Anne with data trends won't cut it. Your approach needs a creative spark and it’s crucial to convey your agency's unique character. She says sample-the-sale by letting your message showcase your agency's creative flair in action. Prove your marketing chops to her, and she'll be curious to talk to you.
Anne’s on the lookout for agencies that can be creative while understanding that the idea needs to work for the business. So, when connecting with Anne or similar prospects, illustrate how your inventive ideas are aligned with strategic business goals for the perfect one-two punch!
In addition to discussing these high-level best practices, Anne offers line-by-line messaging strategies, from crafting compelling emails to engaging on LinkedIn. 🔥
With years of extensive experience in agencies and brands, Anne's advice is not just theory, but a proven blueprint for business d
evelopment success.
Tune in to gain actionable tactics from a seasoned marketing maven.
💎 Extra Biz Dev Treasures 💎
The drawbacks of paid advertising for agencies.
Tactics for small agencies to get Fortune 500 clients.
Key SEO terms to boost your visibility.
Rethinking the question, “What are your needs?”.
Nurturing client relationships without relying on an Account Manager.