Do you think about getting your production company acquired? Then you’re going to want to hear the story of Amy Balliett, co-founder of Killer Visual Strategies, who built the company from the ground up and ultimately sold it to the global consulting firm Material.
In an information-packed crash course discussion on the podcast Crossing the Axis, Amy shares her experiences, insights, and the strategic steps taken to make the business irresistible to buyers.
Even if selling isn’t on your radar, structuring your business with an exit strategy in mind could be the force-function that makes you a stronger owner.
That’s because aiming for an exit sharpens your decisions and brings focus to areas that matter. You’ll become more objective, creating a mindset that makes choices more intentional, reinforcing your business to stand out and stay resilient.
Here’s a preview:
Process Makes Perfect
Amy emphasizes the power of well-documented processes and aligned teams, saying, “If your business can’t function without you, it’s not really a business – it’s a job.”
Productize Your Services
Hourly billing is a thing of the past. Amy explains how flat-rate packages made her services attractive to buyers. It’s about creating clear, predictable value that makes your business easier to understand and sell.
Hire the Right Coach
Amy’s experience with a “scaling-up” coach turned every team member’s role into a growth-focused part of the big picture. When your team shares a North Star, every decision becomes easier and more strategic.
Clean Your Books
When it comes to acquisitions, transparency is key. Amy offers insights to make due diligence smoother and to set you apart from the competition with organized, reliable financials.
Whether you’re ready to sell or just want to future-proof your company, this episode is packed with actionable advice for building a production company that can thrive.