If you’re curious about what it takes to run a production company that cranks out 116 video campaigns a year, check out my latest podcast episode of Crossing the Axis, where Alex Portera of Rally On Media reveals how they’ve built a production powerhouse by developing a lean, efficient machine that’s as effective as it is creative.
This episode is a must-listen, beginning with the fascinating story of Rally On’s evolution from young unhappy Wall Street consultants to adventurers in Mongolia, leading to their first big client, GrubHub—where the CEO declared their video “the best story we’ve ever told in the history of the company.”
Beyond the origin story, you’ll want to hear the practical insights on how they built a fat sales pipeline in the tech sector, and the specific tools and methods that keep their fully remote team seamlessly connected with clients.
But one of my biggest takeaways from the conversation is Rally On’s dedication to client onboarding.
Alex attributes their success to an upfront process that makes clients feel comfortable, excited, and, most importantly, confident they’re in capable hands.
He concludes, “When clients know what to expect, they trust you to deliver great work.”
And they’re not stopping at production efficiency. Alex is positioning Rally On to compete upmarket with larger branded commercial work, focusing on creative development. To stay ahead, they’ve integrated media buying into their offering, running ads for clients on platforms like Meta and Google to get real-time performance data. “This feedback helps us fine-tune our creative work to be more effective, delivering better results for clients.”
Whether you’re looking to scale your production company or refine your creative process, this episode offers actionable strategies and insights that every production owner can learn from.