[client side conversation] Paul Killebrew on Hiring Boutique Production Companies

Creating a commercial often stands as a thrilling milestone in a client's professional journey. On the latest podcast episode of Crossing the Axis, Paul Killebrew delves into this topic, suggesting you magnify this excitement by better incorporating clients into your creative and production process. He says, when you craft a memorable experience for your client, the rewards will be immense!

With his dual perspectives – having been both a seller and buyer in the production arena – Paul's insights, especially with his penchant for smaller boutique firms, are worth their weight in gold.

For example, while Paul might debate the classic role of account managers, he's all in for the enriching value the function brings to the table (looking to you creatives).

He underscores that clients, often without a hard set roadmap, heavily rely on their agencies to punch up the creative brief. It's more than just being a good listener; it's about taking their nascent ideas, adding in your expertise, and molding them into something invaluable. It's leading the dance, rather than being led.

True leadership shines here. Paul notes that clients are on the lookout for guidance and could even stretch their budget if they see value.

His golden nugget? Offer an array of solutions and price points, but make sure one fits snugly within the client's vision and budget.

And while higher-ups might be open to expanding budgets for a dazzling idea pitched early on, remember: springing budget changes after sealing the deal is a trust-breaker. And always plan for those "just in case" moments from the get-go with your contingency.

And for those agency owners in charge of business introductions? Paul has a word of caution against the "we can do it all" mantra. Yes, versatility shines, but what glitters more is owning your niche – be it surreal comedy, hypnotic cinematography, or another unique strength.

Oh, and maybe retire that overused “storyteller” badge and delve deeper into the specific tales you're masterful at crafting.

Seriously, this episode is a gold mine for those in biz dev. Hit play and prepare to dramatically up your lead generation game.

#BizDev #CommercialFilmProduction