“Give us the most undesirable project you have.”
This is how Anthony Santa describes one of his early tactics to break into production and marketing for professional sports teams.
“I would ask for the jobs with the tightest budgets and turnaround times just to get in the door, knowing that we were going to develop the relationship for the long run.”
Anthony Santa 🎅🏼 is the Director of Sports & Entertainment at Diamond View - Creative Video Agency based in Tampa, Florida. They have enjoyed over a decade of success specializing in sports marketing. You can hear Anthony share the company’s journey on the newest podcast episode of Crossing the Axis.
Over the years, I’ve been on the production side of a few professional sports campaigns. But I’ve never really pulled back the curtain on the business-development side of pursuing sports marketing as a niche.
Anthony’s insights into selling production services to sports clients are truly inspiring.
Their use of case studies not only highlights they meet their clients’ objectives, but also intricately details their process with behind-the-scenes footage that showcases how their operation works.
The most inspiring part of our conversation was hearing the lengths the company goes to connect with the brands they pitch. This dedication shines through in the story of how they secured the job to produce NASCAR’s 75th Anniversary video series—a must-watch case study!
Tune in to understand how to position your company’s strengths, deliver meaningful value to clients, and turn challenges into opportunities.
Listen to Crossing the Axis with James Keblas wherever you get your podcasts, including:
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