If you’re a film production company trying to land agency business, or a marketing director in need of bold ideas, then you’re going to want to listen to the newest podcast episode of Crossing the Axis.
That’s because my guests for the show are Justin Hooper and Steve Williams from the ad agency, Undnyable.
The breadth of Justin and Steve’s work is enormous and includes campaigns like the hilarious (and unskippable) Stub Hub series, which resulted in a 400% return on advertising spend; as well as the famous (and infamous) Carl’s Jr. spots, which earned a billion media impressions over a decade-long run.
Justin and Steve generously share their creative insights about how to use humor to bust through advertising conventions and they give listeners an informative peek into what they’re looking for in a production company partner to make their campaigns.
While the quality of their work is reason enough to motivate a production company owner to solicit them as a potential client, my recommendation is to pay more attention to their personal and professional backstories. Yes, you should send them samples of your work, but as Justin says near the end of the podcast, tell them why and how your specialization connects with their point of view (for example, being funny, bold, or disruptive). This is great advice for all lead generation work.
Additional topics addressed in the show:
Will they work with production companies who also work directly with brands?
Do they prefer a “roster” company versus an “in-house” team?
Whose the first person they usually call when they need a production partner?
Why client management is more important than most production companies realize.
Comments