🎥 Have you considered hiring a sales rep for your production company but not sure where to start or how to spot the difference between a capable one and a not-so-good one?
Dive into the latest episode of "Crossing the Axis," where I chat with Doug Stephen, a seasoned sales rep with a treasure trove of insights that could very well reshape how you approach this crucial decision.
Doug doesn't just walk us through the basics; he opens up about the nuances that define a successful partnership with a sales rep.
Our discussion led me to an epiphany: the term “rep” ought to be shorthand for “reputation” 🌟 rather than simply representative. And their reputation is what you should know before hiring one.
It’s Doug’s long-cultivated trust with agencies, his unwavering commitment to honesty, and his balanced advocacy for both his clients and their projects that make him the first call for many when production needs arise.
This hard-earned reputation underscores a rep’s value and justifies their cost.💰Expect to discuss commissions above 10% on successful projects.
Doug elaborates that while practices vary, this investment is fundamentally about profit-sharing with someone who amplifies your opportunities that you wouldn’t otherwise have.
🔍 Wondering if you’re ready for a rep? Doug advises building your local agency reputation first. An established presence with your local agencies is usually a prerequisite for a rep like Doug to introduce your distinct production flair to new markets.
When vetting potential reps, dig into their communication habits. How do they engage with agencies and, just as importantly, with you? Doug champions the value of regular, meaningful updates over reps who leave you in the dark.
Probe their market knowledge and be skeptical of those claiming omniscience—a likely indicator of dishonesty.
Additionally, consider the scope of their territory; overly broad claims of coverage can dilute the personalized attention and authenticity vital to nurturing agency relationships 🌍.
Finally, inquire about their day-to-day activities. Are they proactively selling your strengths and creating demand, or are they merely forwarding RFPs that feel like busywork? Understanding their strategy for elevating your company is crucial.
🎧 Listening to Doug Stephen offers a crystal-clear lens on the pivotal role sales reps play in the commercial film production landscape. It's a masterclass in how strategic partnerships can significantly propel your company's visibility and project success. If you’re contemplating this strategic move, Doug’s firsthand experiences and sage advice are invaluable.
コメント