One of the primary methods Sam Kelly, Jr. and his team at Invisible Collective are using to grow their company is their ever-expanding concept of culture and radical inclusivity. It’s a powerful stance and position they have staked out for the company, and one we should learn from.
That’s why I encourage production peeps to listen to the newest podcast episode of Crossing the Axis to hear Sam describe why this is important to him, their company, and the advertising industry. You will hear specifics about how Invisible Collective are using a radically inclusive culture to expand their creative point of view, grow their client base, build out their team, and instill a perpetual state of curiosity.
For example, Sam talks about a tactic called “predictable energy” to manage remote teams where, in addition to talking about projects, they create room to play through white board exercises. This process has built trust among the team, accountability to their manifesto, and new business opportunities like their “Los Invisibles Roster” expansion into international markets.
Sam is a supremely self-aware person and he operates with clear intentionality that I believe more production company owners should adopt because it will create purpose in your work.
For Sam, his path started with his activist parents and having a father with a uniquely lived American experience that rival’s Forrest Gump. For you it will be different. But, this higher-calling purpose will be critical in getting you through those hard times when the advertising business feels overwhelmingly artificial and transactional.
Additional topics addressed in the show include:
What it means to be a “collective” and how to operate one.
Solutions for creating safe production sets that go beyond lights and stands.
How they use a “studio” model to attract direct-to-brand clients.
Doing business development through a referral system.
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